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Raise your hand if you know of any company that has implemented its strategic plan perfectly.
Not many hands up.
Why? Because you operate in a complex, dynamic environment where it is impossible to predict every step necessary to achieve your goals. This is one of the reasons why we do not like strategic plans.
They are compiled by the few, understood by even less and often end up collecting dust in the bottom of someone's drawer.
The word 'plan' is a noun, a thing and often a thing that quickly becomes irrelevant.
So, what is the alternative?
Strategic Planning.
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Detailed strategic plans quickly become obsolete.
Therefore it is essential to have an effective strategic planning system that provides clarity and direction while being able to handle the complex, dynamic environment in which you operate.
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comprehensive strategy.
